A Note From our Founders

Over the past two years, you may have known us as LegenDairy Foods, a biotechnology company who uses precision fermentation to create sustainable dairy products from microorganisms.

But from today you’ll be seeing a different side to us — a new name, a beautiful logo, mouthwatering imagery — because today marks the start of the exciting next chapter in our story.

We’re now Formo — the future dairy from Berlin.

”Formo, why the change?”

As a team, we have always shared an amazing ambition and understanding of what we want to achieve — to bring irresistible change to the food system; to create sustainable products people will fall in love with; to marry our belief in great science to solve important problems, with our insatiable appetites — but to create the change we desire, we have to be able to share that vision as clearly and confidently outwards as inwards.

We want cheese-lovers everywhere to champion what we’re trying to do, to become a part of our cause.

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...confronting ourselves as a team to shape a new shared narrative which embodies the spirit and strategy of the business.

The rebranding process is about more than just picking new fonts: it has been about re-engaging with the essence of who we truly are; why we’re here; what bonds us so closely together; and what that means for finding our own place in the world.

For the last few months we’ve been working as a team with creative studio forpeople in Amsterdam to reach the sharp end of these questions.

It has meant grappling and dissecting; tough conversations and tougher decisions; confronting ourselves as a team to shape a new shared narrative which embodies the spirit and strategy of the business. 

We’ve set ourselves a mission: to bring the future of food to life through science, cheese, and conversation. 

It’s our goal to bring about much-needed change in a food system out-of-balance; to champion new approaches to making delicious dairy products through a mix of science and tradition; and to involve people everywhere in the question of “what should our food system look like going forward?”

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We made sense of the behaviours we all share, which guide how we act as a team and as individuals (from choosing a name, to choosing a flask!), these are the DNA of Formo:

We Live the Science — embracing the positive possibilities of scientific practice and advanced technology in dairy.

We Remix the Heritage— finding new ways to celebrate the tradition of millenia of cheese-makers.

We Show Love to The World— demonstrating best practice in responsible food-making and business practices.

We Evolve Without Fear— challenging convention and approaching the future with courage and confidence.

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The challenge then became to create a kit of parts which helped us to express this DNA with clarity and poise, each element measured and tested against these ideas.

Take our name, Formo, for example: It’s the latin translation of ‘i mold, i form’.

When the Romans expanded their connections in Europe and beyond, their soft caseus didn’t travel well, so they set about innovating to create a new format of cheese which would hold its taste and flavour. They called this new cheese formaticum — meaning formed.

To us, the name Formo represents the millennia of cheese-making heritage, the science of dairy innovation, sharing and demonstrating ideas to the world, and boldly pushing into new territory.

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We carried this DNA throughout every detail of our visual identity, mixing ideas of science and tradition with honesty and courage.

Our stamps are riffs on the artisan markings on Parmigiano-Reggiano wheels; our colours are derived from different blends of cheese, and lab microscopy; our photography looks to accentuate the excitement of scientific discovery, as well as the creamy indulgence of beautiful animal-free dairy.

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So yes, you might see us looking a little different — moving around Berlin with our black jumpers promising a mellow, creamy, oozing, crumbling future of animal-free dairy — but for us the rebrand means reconnecting to who we were all along , and giving ourselves the best footing to take the next big step in the Formo journey.

We can’t wait to share it with you.

Raffa & Britta